November 14, 2022
Cold calls serve at least 3 critical functions
Screening
Some people don’t need your product and never will. It’s important you screen these folks out early in the process and a quick cold-call will do just that.
Warming up
There’s nothing like a (well-executed) cold-call to warm up a lead, get to know them, and have them get to know you.
Arranging meetings
This is the most important function of a well-planned cold-call. Done correctly, you’ll successfully book an in-person or video meeting with your prospect.
Do you want to learn more?
Download our newest eBook, Red-Hot Tips For Your Next Cold-Call, for specific, evidence-based phone sales tactics for B2B sales professionals. This is actionable, relevant, and proven advice you can apply immediately to boost the number of B2B meetings you book from cold-calls. We’ve included:
- Ways to win each call even when you don’t book a meeting
- How to structure your voicemail when your prospect doesn’t answer
- Tips on how to create better conversations
- Small changes you can make that will lead to better use of your dialing time
Download the e-book and level up or, keep trying the same old that kinda-sometimes works. It’s your call. 😉
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